The Goal: The Process of Ongoing Improvement


One of the most outstanding business books I have ever read is
The Goal: A Process of Ongoing Improvement by Eliyahu Goldratt & Jeff Cox.

The book is an easy read. (The audio version is even better). Even though the book is an introduction to the Theory of Constraints, it is written as an enjoyable novel about a new manager who has 90 days to turn around a failing manufacturing plant or lose it. You follow him as he and his team, with clues from a mysterious consultant, come to grips with a new way of managing their business. The insights they find are incredible and can be applied to any type of business.

If I were to tell you the bottom lines to the Theory of Constraints, more than likely you would not recognize the huge impact it can have when properly applied. I’ll give you a hint, though. In the process of trying to save his plant, this manager learns that he can make a profit selling some of his products below cost!

If, after you finish The Goal, you want more information about The Theory of Constraints, Goldratt has a new book called Beyond the Goal: Eliyahu Goldratt Speaks on the Theory of Constraints (Your Coach in a Box). This book is a discussion about the application of the Theory of Constraints to businesses, including software companies. (Again, the audio book is better. Eliyahu explains the details himself). But, don’t skip The Goal and go straight to the new book! You will really regret it.

If you’re tired of dry, boring business books, The Goal will be a welcome change.

Leave a Reply

Your email address will not be published. Required fields are marked *