Three Rules of Selling
From the Business Success Tips podcast, here are three rules of selling:
1. Use the Best Communication Means Possible.
As a general guide the best communication methods are, in order:
- In person
- By phone
One of the first things you want to do, is find out from your customer, how does she prefer to receive communication from you. Using her preferred method shows that you are listening and makes her more receptive to what you have to say.
2. Sell Yourself First
To be very successful selling something, you must be sold on the product/service yourself. When you believe that it is the best solution to your customer’s problem, it shines through. It’s very easy to explain the benefits enthusiastically. As someone said, “Do you know anyone with an iPhone that won’t shut up about it?”. I have an iPhone and I could go on and on about the many things I like about it. If you can’t get this excited about your product, why should your customer?
3. Always Act in the Best Interest of the Client
People buy from those they like and trust. If there is a conflict between what you want and what the client needs, the client has to come first. Making a mistake here may get you a short term sale but will kill any chances of a long term relationship. The opposite is also true. When your customer sees that you are really looking out for his interests, you gain the trust that leads to multiple sales down the road.
When you incorporate these principles into your selling process, your chances of success skyrocket!